D id You Know?
Ole Kirk Christiansen founded Lego in 1932. A Danish toy company based in Billund.
Christiansen a carpenter by trade fell upon hard times at one stage of his life. It was during that particular moment, that by stroke of genius thinking he started making wooden toys for his four boys. He went to work with the skills and craftsmanship that he possessed and built a popular and profitable line of toys. Just like all great ideas, they live on as a legacy and have a life of their own independent of the owners who started them.
Today the company is remains privately owned, reportedly has 18,800+ employees (2019) and 42 offices (2017). It remains in the family and is now owned by Kjeld Kirk Kristiansen, a grandchild of the founder.
The name ‘LEGO’ is an abbreviation of the two Danish words “leg godt”, meaning “play well” – source Lego Company
The Power of Story telling
Story telling remains is one of the most powerful ways that business or brands can reach their audiences. Firstly, it allows them to:
- teach and
Secondly, through sharing your story you have the power to captivate the audience and control the narrative effectively. Which helps foster stronger bonds and relationships because in most cases the audience is able to relate with you.
More so, in this current world where businesses can take their creativity to the next level and incorporate visual story telling as in the animated Lego company story featured below. After all, as the saying goes
Lego’s Inspirational Success Story
What was your favourite Lego toy as a child? Share your responses in the comment section below. I learn from you as much as you do from me. Till our next short, informative and inspirational ‘did you know?’ section – stay creative.