Did you know?
Ole Kirk Christiansen founded Lego in 1932. A Danish toy company based in Billund
Christiansen a carpenter by trade fell upon hard times at one stage of his life. It was during that particular moment, that by stroke of genius thinking he started making wooden toys for his four boys. He went to work with the skills and craftsmanship that he possessed and built a popular and profitable line of toys. Just like all great ideas, they live on as a legacy and have a life of their own, independent of the owners who started them.
Today, the company remains privately owned and reportedly has 18,800+ employees (2019) and 42 offices (2017). It remains in the family and is now owned by Kjeld Kirk Kristiansen, a grandchild of the founder.
The name ‘LEGO’ is an abbreviation of the two Danish words “leg godt”, meaning “play well.” Lego Company
The Power of Storytelling
Storytelling remains one of the most powerful ways that businesses or brands can reach their audiences. Firstly, it allows them to:
- influence,
- teach and
- inspire.
Secondly, by sharing your story, you have the power to captivate the audience and control the narrative effectively. This helps foster stronger bonds and relationships because, in most cases, the audience is able to relate to you.
More so, in this current world, businesses can take their creativity to the next level and incorporate visual storytelling, as in the animated Lego company story featured below. After all, as the saying goes,
A picture says a thousand words
Lego’s Inspirational Success Story
Conclusion
What was your favorite Lego toy as a child? Share your responses in the comment section below. I learn from you as much as you do from me. Till our next short, informative, and inspirational ‘Did you know?’ section – stay creative.
